C-ME.com - News Release

African Participation Fuels Keen Interest from U.S. Buyers

EL MONTE, CA. -- January 13, 2004 – The recent success of African apparel factories exhibiting at the ASAP Global Sourcing Show – held at the Las Vegas Hilton Convention Center – is again prompting a strong interest from both buyers and participants coming to the next show Feb. 22-25.

A substantial African pavilion will be represented at ASAP, reinforcing the importance of the ASAP Show to attending exhibitors and buyers who will evaluate the broad capabilities of participating factories.

Both South Africa and Mauritius have confirmed that they will form national pavilions to exhibit at ASAP. Other countries that will participate in the February show include Ghana, Kenya, Ethiopia, Uganda, Zambia, Tanzania, and Madagascar.

“Millions of dollars worth of business were conducted as a result of African companies participating,” said Maureen Storch, Director of Global Operations for ASAP. “U.S. buyers, who may have thought the African factories didn’t have the infrastructure or technology to compete – were quite impressed with what they discovered. And, because no duty or quota is imposed, doing business there can be a very profitable element of a retailer’s overall sourcing strategy.”

Sunny Ridge of California benefited from the show and its focused format. The U.S. manufacturer of casual sportswear met the South African factory, Clothing Zone, at ASAP. By the end of the show, the parties had agreed to do business – Sunny Ridge ultimately went to visit Clothing Zone and placed a first order for 10,000 dozen men’s and kid’s T-shirts as well as women’s tops.

The ASAP Global Sourcing Show will take place Feb. 22-25 at the Las Vegas Hilton, with about 250 factories from over 40 countries represented.

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AFRICAN EXHIBITORS COME BACK STRONG AT THE ASAP SHOW

African Participation Fuels Keen Interest from U.S. Buyers